messaginglab’s

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Thursday, March 3rd

Movie Titles: The Oscars - Surprised?



Here's a list of titles:

THE AVIATOR

FINDING NEVERLAND

MILLION DOLLAR BABY

RAY

SIDEWAYS


Now, choose the winner based on the name.


It's not fair right, because you already know who won, right? But if you had to choose based on the name, wouldn't you end up choosing the picture that actually won?

I thought 'Sideways' was brilliant. Haven't seen 'Ray' or 'Finding Neverland.' Fell asleep during the Aviator. But even if I hadn't seen it and I had this list in front of me, I'd probably choose 'Million Dollar Baby.' It's a great title. It says nothing about boxing (and neither did 'Rocky') and it could've just as easily been about adoption or cloning or a rags-to-riches, Midnight's children type of story. That all means it's an open vessel name, the kind of name that you, as an individual, as a consumer, add meaning to. It's also a name that has an emotional hook.

Second place? A toss up between 'Sideways' and 'Finding Neverland' though right now, I'd probably lean sideways ;-)
Karl on 03.03.05 @ 01:29 PM EST [link] [No Comments]