4th of July Replay: Sweet Dreams with Ali Wing. *NEW COMMENTARY*
In this episode of Grow Everything, Karl and Erum are joined by Ali Wing, the founder of Oobli, a biotech consumer product ingredient company. As someone with a background in consumer products, Ali shares unique insights into how she approaches building a successful business. She emphasizes the importance of embracing failure and being adaptable in the face of challenges, and they also brainstorm creative marketing strategies for Oobli's sweet protein-based products. Ali's approach to entrepreneurship and biotech provides valuable lessons for anyone looking to start or grow a business in a technical field.
Topics Covered
00:0:00 NYC: Juggling Family, Travel, Heat
00:3:20 Spider Silk & Biotech Tragedies: Loss, Leather Alternatives
00:4:57 Economics Unraveled: Milo Production Halt Story
00:8:08 Power of Spokesmanship: Supporting Friends, Their Products
00:11:16 Replay: Ali Wing's Sweet Proteins, Functional Food Revolution!
00:15:15 Sweet Protein Solution: Sugar Consumption & Precision Fermentation
00:20:22 Sweetness Revolution: Sweet Proteins, Sugar Replacement, Food Industry Transformation
00:22:39 Low-sugar Chocolate Bars: Collaboration & Innovation
00:27:14 Food Tech Disruption: Ripping Apart the Baby Industry
00:30:36 Branded Category Creation: Novel Protein Sweet Introduction
00:34:13 Trust to Taste: Sweet Protein Industry Revolution by Protein Introductions
00:37:38 Willy Wonka Marketing: Unlocking Sweet Protein
00:38:48 Secret Sauce Unveiled: Synthetic Biology, Sweet Proteins
00:43:48 Behind the Scenes: Model Food System, Signature Chocolates
00:49:45 Learning Power in Biotech: Plant Proteins, Fermentation, Sugar
00:51:39 Collaboration Power: Technologists Partnerships for Success, Sustainability
00:53:25 Loon Shots: Innovation Book Redefining Company Structure
Episode Links
Bacterial Cellulose “Leather” Jacket by Ganni x Polybion
