Sweet Dreams Are Made of Proteins: Oobli’s Ali Wing
In this episode of Grow Everything, Karl and Erum are joined by Ali Wing, the founder of Oobli, a biotech consumer product ingredient company. As someone with a background in consumer products, Ali shares unique insights into how she approaches building a successful business. She emphasizes the importance of embracing failure and being adaptable in the face of challenges, and they also brainstorm creative marketing strategies for Oobli's sweet protein-based products. Ali's approach to entrepreneurship and biotech provides valuable lessons for anyone looking to start or grow a business in a technical field.
Topics Covered
00:00:00: Biotech and food as medicine
00:03:56: Need for positive biotech stories in media
00:06:07: Skin bacteria engineered to fight cancer: biotech breakthrough
00:11:23: Introduction of Ali Wing, CEO of Oobli
00:15:31: Replacing sugar with fiber in a protein-loaded chocolate bar
00:19:12: Reducing sugar in sugary drinks
00:25:40: Fast failing and building relationships in biotech
00:29:09: Importance of starting with protein in food products
00:32:17: Education and biotech forwardness for Uber's disruption journey
00:37:20: Willy Wonka type Golden Ticket marketing campaign
00:40:03: Transforming sugar's role beyond sweetener
00:44:24: Sugar and fermentation in creating healthier food alternatives
00:46:31: The complicated intersection of food and healthcare
00:49:29: Importance of learning and reading in innovation and industry
00:54:54: Ali Wing's leadership and expertise in growing companies
Episode Links
Ali Wing on LinkedIn
