Thanksgiving Replay: Orbillion’s Better For You Beef.

Written By Jordan Taylor

Karl and Erum are joined by Gabe and Samet to discuss alternative proteins and the meat market. They highlight the significance of storytelling in biotech to expand the market and the role of early adopters in this process. The conversation touches on the environmental impact of animal agriculture and the advantages of alternative protein sources. The group explores how technology can revolutionize the availability of premium products in the mass market and shares insights on the initial launch strategy through partnerships and food service. They also delve into the possibilities of culturing extinct and unique animals. Karl and Erum stress the importance of networking and building connections within the synthetic biology space.

Topics Covered

  • 00:00:00 - Introduction & the Future of Food

  • 00:01:13 - Celebrating Thanksgiving & Food Innovations

  • 00:03:08 - Guest Introduction: Gabe & Samet's Background

  • 00:04:46 - Environmental Impact of Traditional Livestock Farming

  • 00:07:30 - The Science Behind Cultured Meats

  • 00:09:16 - Scaling Up Cell-Ag Technologies

  • 00:11:03 - Consumer Perceptions and Acceptance

  • 00:13:58 - Regulatory Landscape and Safety

  • 00:15:45 - Comparison to Plant-based Proteins

  • 00:18:30 - Economic Implications and Price Parity

  • 00:20:15 - Innovations in Cellular Agriculture

  • 00:22:59 - Strategies for a Sustainable Food Future

  • 00:24:48 - The Role of Traditional Meat in Culture

  • 00:26:35 - The Evolution of Meat Consumption

  • 00:28:23 - Livestock's Contribution to Greenhouse Gases

  • 00:30:11 - Land Use and Agriculture's Big Picture

  • 00:31:57 - Cellular Agriculture vs. Insect Protein

  • 00:33:42 - The Potential to Transform Livestock Farming

  • 00:35:31 - Food Diversity and Consumer Choice

  • 00:37:17 - FDA's Support for Cellular Agriculture

  • 00:39:00 - Bioreactors and the Future of Food Production

  • 00:42:37 - Consumer Interest and Storytelling Importance

  • 00:44:26 - Comparing Biotech Examples from Other Industries

  • 00:46:15 - Small-scale Bioreactors and Distribution Models

  • 00:48:02 - Wrap-Up & Closing Thoughts on Cellular Agriculture

Episode Links

Samet S. Yildirim, MSc, MBS on ⁠LinkedIn⁠

Gabriel Levesque-Tremblay on ⁠LinkedIn⁠

⁠Rethink X Report on Food and Agriculture⁠

⁠Orbillion Bio⁠

Get $200 off ⁠Synbiobeta⁠ tickets, use code: “messaginglab”

Jordan Taylor
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