Insights.
Are You Building a Brand?
In 2019, we helped redesign and launch two new brands.
Building those brands was a special treat for us since it required using the following skills: research, assembling a team of designers, packaging specialists, and specialty printers. It also required leadership skills.
Both brands are on the market and are doing well. Ask us about them.
If you are building a brand, you may need to start from the beginning.
You Have a GREAT LIFE SCIENCES STORY But Want to Tell It Better. Could These 6 Tips Help You?
The response we got from that article is rare. But the article itself worked because it was really, really good.
What are the elements that made the piece so successful?
Let me tell you so that you can think about this the next time you’re creating a piece of content for your audience. It was...
Use These 6 Tips to Connect With Your Audience and Be Their BFF
So, clearly, you are all aware that I’m on an obsessive crusade to help scientist-entrepreneurs tell great biotech and synbio stories, convince investors to back you, build great companies, disrupt the way things have been done, and make the world a better place.