Insights.

Events Karl Schmieder Events Karl Schmieder

Ginkgo Ferment 2021: Highlights

I was lucky enough to attend this year's Ginkgo Ferment Summit at the end of October 2021. Because of the pandemic, this was the first time in two years that Ginkgo Bioworks held the event. Here are a few learnings.

Read More
Marketing Karl Schmieder Marketing Karl Schmieder

Bio-Manufacturing Rules OK

Once you’ve engineered your microorganism to produce your billion-dollar molecule, how are you going to scale up production?

In 2020, A16Z’s Vijay Pande and Judy Savitskay wrote a paper called, The Biggest Open Opportunity in Synthetic Biology, listing out the need for novel bio-manufacturing platforms.

Read More
Marketing Karl Schmieder Marketing Karl Schmieder

Innovate Faster with Godin's Free Prize Inside

While the term “thought leader” may be overused in PR and marketing circles, the need for thought leadership continues to grow as consumers are overwhelmed by too much noise and too many choices. This is especially true in the life sciences where topics remain unfamiliar to most, while the impact on our lives significantly increases every day.

Read More
Marketing Karl Schmieder Marketing Karl Schmieder

Preparing Kids for the Biotech Century

Captain Underpants is not a name generally associated with biotechnology. Yet, this wildly successful (70 million copies sold worldwide) series of children’s novels may be the first exposure many children have to biotech. Probably, it won’t be their last.

Read More