Earlier this year, messagingLAB was named II❤NYCSmall Business Thank You 100. This was awarded to 100 New York City small businesses that stayed open and thrived during the pandemic.

You would probably guess that it's easy to tell a story when times are good. The biggest challenge then is that everyone else is telling a good story. When there's a crisis and the world's been turned upside down, that's when leaders and their stories matter most. Here's why:

We moved Messaginglab HQ offices to the Brooklyn neighborhood of DUMBO (that's Down Under the Manhattan Bridge Overpass).

Dumbo has the highest concentration of technology firms by neighborhood in New York City, so within a 10-block radius, we'll be surrounded by 500 tech firms that employ some 10,000 smart people.