Insights.
What Makes A Great Brand
In my last post, I wrote about brands and brand building. This week, THE ECONOMIST ran a story on brand building titled “It Has Never Been Easier to Launch a New Brand.” The article explains why you’re seeing so many new brands -- Harry’s, Allbirds, Casper, among them.
Why is it easier to launch a new brand?
Because it’s never been easier to identify, target, build, and connect with an audience. The thing that differentiates these new brands from the old incumbents is their story.