When you're launching a new company, you want to keep your marketing simple.

The current universe of marketing tactics is overwhelming, so you need to prioritize them.

Let me tell you a story:

A few weeks ago, a post-Series A biotech company called and said, “We need a public relations agency.”

My stock answer is, “We’re not a PR agency. We help clients grow. Public relations is just one of many growth tactics. Let’s figure out if that's what you really need.”