While we are interested in the work life-science companies do and their contribution to making the world better, the truth is we need to go deeper than products or the latest series funding.

I teach a class on thought leadership, I always open by saying "Everyone in this room is a leader."

And I always get blank stares. 

Every. Time.

Imagine you had written an article or blog post, or had recorded a podcast or video that answered the most pressing issue in your industry.

Your audience would read, listen, or watch, and would understand your solution.

Their questions would be answered.

While the term “thought leader” may be overused in PR and marketing circles, the need for thought leadership continues to grow as consumers are overwhelmed by too much noise and too many choices. This is especially true in the life sciences where topics remain unfamiliar to most, while the impact on our lives significantly increases every day.