Content Strategy Drives Growth of Social Network

Growing a niche-focused social network requires leveraging existing tools and engaging an audience. Here's how Messaginglab helped grow a physician-only network.

When Cegedim launched its physician-only social network, DocNet, it was entering a crowded marketplace and needed to communicate to physicians the value of joining this new network.

Messaginglab created a content strategy based on the Hero’s Journey, a category of stories that involve a hero who goes on an adventure, is tested by a crisis, and, in victory, comes home transformed. The plan leveraged existing social networks to engage physicians, wherever they might be on their “hero’s journey.”

Upon executing the plan, DocNet saw month-over-month double-digit membership growth.

Read more Case Studies.

If you enjoyed this post, here are some others you may enjoy.

Previous
Previous

Preparing Kids for the Biotech Century

Next
Next

New Positioning, New Name Provide Foundation for Digital Marketing, Sales, Corporate Acquisition