I sat down with Britni to learn more about K18’s marketing efforts and the lessons emerging biotech companies could take from their storytelling success.

“To live well is to see wisely, and to see wisely is to tell stories.” - Padraing O. Tuama (quoted in Jerry Colona’s Reboot)

A question I’ve been asking myself lately is: Who am I talking to? Right now?

In the past three days, I’ve spoken with:

When you're launching a new company, you want to keep your marketing simple.

The current universe of marketing tactics is overwhelming, so you need to prioritize them.

A C-suite executive at a clinical research organization wanted to increase his influence and get noticed among internal and professional audiences.

Growing a niche-focused social network requires leveraging existing tools and engaging an audience. Here's how Messaginglab helped grow a physician-only network.

Messaginglab helped an established company reposition and rename itself. Those efforts served as the foundation for a successful digital marketing campaign that led to an acquisition.